Blog: Perspectivas de SEO

Papel estratégico do SEO no cenário de negócios, além da execução diária.

Mudanças de algoritmos e tendências de comportamento do usuário, e seu impacto nos negócios.

Insights prospectivos para líderes e profissionais sênior.

Actionable WordPress SEO Tips to Actually Increase Your Traffic

Many people think setting up a WordPress site is easy: install a theme, write some content, add a few plugins, and wait for the traffic to roll in. The reality is often a harsh wake-up call. A beaut

Perspectivas de SEO

Tempo de leitura: 6 min

15 de dezembro de 2024

How ChatGPT is Reshaping the SEO Content Writing Market

For anyone in content or SEO, it's been impossible to ignore the noise around ChatGPT for the past couple of years. Social feeds, industry forums, and conferences are all buzzing with the same quest

Perspectivas de SEO

Tempo de leitura: 5 min

8 de dezembro de 2024

What Does an SEO-Friendly Blog Post Actually Look Like?

With a relentless wave of algorithm updates from Google, many content teams have seen their traffic plummet overnight. This leaves them asking: what does "SEO-friendly" content really mean? Is it

Perspectivas de SEO

Tempo de leitura: 5 min

15 de outubro de 2024

3 Ways Analytics is Essential to Your Technical SEO

Technical SEO is a non-negotiable part of any serious SEO strategy. But too often, it's treated as a static checklist of jargon and one-off audits. Many businesses invest heavily in a comprehensive

Perspectivas de SEO

Tempo de leitura: 4 min

29 de julho de 2024

Beyond the Basics

In the eyes of many, SEO experts are like digital wizards, performing mysterious rituals to communicate with search engines and magically secure top rankings. The reality, as any seasoned profession

Perspectivas de SEO

Tempo de leitura: 5 min

8 de julho de 2024

How to Optimize Your XML Sitemap

Many SEOs treat XML sitemaps as a "set it and forget it" task. They install a plugin, generate a `sitemap.xml` file, and assume the job is done. In reality, a poorly optimized sitemap can actively h

Perspectivas de SEO

Tempo de leitura: 5 min

13 de maio de 2024

E-commerce Product Page SEO

## Is Your Product Page SEO More Than Just "Keyword Stuffing"?Many e-commerce store owners and marketers wonder, "My products are great, so why aren't they getting traffic and conversions?" Often,

Perspectivas de SEO

Tempo de leitura: 4 min

25 de março de 2024

Decoding the Customer Journey

## The Customer Journey Isn't a Straight Line—It's a Maze of BiasesAs marketers and product managers, we love to map the ideal customer journey: a neat, linear funnel from awareness to considerati

Perspectivas de SEO

Tempo de leitura: 5 min

4 de fevereiro de 2024

Mastering Meta Tags for SEO

## Why Meta Tag Optimization is a Critical SEO TaskMany website owners rely on the default meta tags automatically generated by their Content Management System (CMS). This often results in duplica

Perspectivas de SEO

Tempo de leitura: 4 min

2 de janeiro de 2024

6 E-commerce Landing Page SEO Strategies to Drive Sales

## Is Your Landing Page SEO More Than Just a Template?For many e-commerce businesses, landing page SEO is an afterthought: plug some keywords into a template, add a few images, and hope for the be

Perspectivas de SEO

Tempo de leitura: 4 min

25 de dezembro de 2023

Inclusive Content

## Is Your Content Truly Reaching Everyone?In the pursuit of traffic and conversions, many businesses overlook a critical, yet subtle, aspect of their content strategy: inclusivity. Without realiz

Perspectivas de SEO

Tempo de leitura: 3 min

15 de dezembro de 2023

Beyond the Basics

## Moving Beyond Beginner Guides: From SEO Tactics to SEO StrategyCountless beginner guides explain the "how-to" of SEO: how to choose a keyword, how to write a meta tag. Yet, after mastering thes

Perspectivas de SEO

Tempo de leitura: 4 min

16 de dezembro de 2023