Blog: Perspectives SEO

Rôle stratégique du SEO dans le paysage commercial, au-delà de l'exécution quotidienne.

Changements d'algorithmes et tendances du comportement des utilisateurs, et leur impact commercial.

Perspectives prospectives pour les dirigeants et les praticiens seniors.

Actionable WordPress SEO Tips to Actually Increase Your Traffic

Many people think setting up a WordPress site is easy: install a theme, write some content, add a few plugins, and wait for the traffic to roll in. The reality is often a harsh wake-up call. A beaut

Perspectives SEO

Temps de lecture : 6 min

15 décembre 2024

How ChatGPT is Reshaping the SEO Content Writing Market

For anyone in content or SEO, it's been impossible to ignore the noise around ChatGPT for the past couple of years. Social feeds, industry forums, and conferences are all buzzing with the same quest

Perspectives SEO

Temps de lecture : 5 min

8 décembre 2024

What Does an SEO-Friendly Blog Post Actually Look Like?

With a relentless wave of algorithm updates from Google, many content teams have seen their traffic plummet overnight. This leaves them asking: what does "SEO-friendly" content really mean? Is it

Perspectives SEO

Temps de lecture : 5 min

15 octobre 2024

3 Ways Analytics is Essential to Your Technical SEO

Technical SEO is a non-negotiable part of any serious SEO strategy. But too often, it's treated as a static checklist of jargon and one-off audits. Many businesses invest heavily in a comprehensive

Perspectives SEO

Temps de lecture : 4 min

29 juillet 2024

Beyond the Basics

In the eyes of many, SEO experts are like digital wizards, performing mysterious rituals to communicate with search engines and magically secure top rankings. The reality, as any seasoned profession

Perspectives SEO

Temps de lecture : 5 min

8 juillet 2024

How to Optimize Your XML Sitemap

Many SEOs treat XML sitemaps as a "set it and forget it" task. They install a plugin, generate a `sitemap.xml` file, and assume the job is done. In reality, a poorly optimized sitemap can actively h

Perspectives SEO

Temps de lecture : 5 min

13 mai 2024

E-commerce Product Page SEO

## Is Your Product Page SEO More Than Just "Keyword Stuffing"?Many e-commerce store owners and marketers wonder, "My products are great, so why aren't they getting traffic and conversions?" Often,

Perspectives SEO

Temps de lecture : 4 min

25 mars 2024

Decoding the Customer Journey

## The Customer Journey Isn't a Straight Line—It's a Maze of BiasesAs marketers and product managers, we love to map the ideal customer journey: a neat, linear funnel from awareness to considerati

Perspectives SEO

Temps de lecture : 5 min

4 février 2024

Mastering Meta Tags for SEO

## Why Meta Tag Optimization is a Critical SEO TaskMany website owners rely on the default meta tags automatically generated by their Content Management System (CMS). This often results in duplica

Perspectives SEO

Temps de lecture : 4 min

2 janvier 2024

6 E-commerce Landing Page SEO Strategies to Drive Sales

## Is Your Landing Page SEO More Than Just a Template?For many e-commerce businesses, landing page SEO is an afterthought: plug some keywords into a template, add a few images, and hope for the be

Perspectives SEO

Temps de lecture : 4 min

25 décembre 2023

Inclusive Content

## Is Your Content Truly Reaching Everyone?In the pursuit of traffic and conversions, many businesses overlook a critical, yet subtle, aspect of their content strategy: inclusivity. Without realiz

Perspectives SEO

Temps de lecture : 3 min

15 décembre 2023

Beyond the Basics

## Moving Beyond Beginner Guides: From SEO Tactics to SEO StrategyCountless beginner guides explain the "how-to" of SEO: how to choose a keyword, how to write a meta tag. Yet, after mastering thes

Perspectives SEO

Temps de lecture : 4 min

16 décembre 2023