How to Check Your Website's Search Engine Ranking for Free

The most accurate ranking data comes straight from the search engines. Here is how to see where your pages rank on Google and Bing, at no cost.

1. Google Search Console

Search Console shows the average position of every query and page that appeared in Google results. It is free and uses Google's own data.

Go to search.google.com/search-console and add your site. Verify ownership with a DNS record or an HTML file.
Open Performance → Search results.
Turn on the Average position metric at the top of the chart.
Use the Queries tab to see positions by keyword, or the Pages tab to see positions by URL. Filter by country or device when you need a specific market.

2. Bing Webmaster Tools

Bing also powers results on Yahoo and DuckDuckGo, so its data covers more than one search engine.

Go to bing.com/webmasters. If your site is already verified in Google Search Console, you can import it in one click.
Open Search Performance.
Check the Keywords and Pages tabs; both show average position next to clicks and impressions.

3. A quick manual check

Useful for spot checks, but less reliable than the two tools above.

Open a private or incognito window and sign out of your account.
Set the search engine's region and language to the market you care about.
Search the keyword and count your result, noting that ads, maps and other features take up space too.

How to read average position

Average position is the mean of your highest position each time your page was shown. A value of 8.3 usually means your page appears near the bottom of page one.

It mixes all countries, devices and dates in the selected range, so filter before comparing. For pages with very few impressions, the number swings a lot and is not a reliable trend.

Look at the trend over several weeks instead of one day. If impressions rise while position stays flat, Google is testing your page for more queries.

Frequently asked questions

Why is my own search result different from Search Console?

Results change with location, device, language, search history and the exact moment of the search. Search Console averages real impressions from all searchers, so it is the better number to track.

How often is ranking data updated?

Google Search Console and Bing Webmaster Tools usually show data with a delay of about two to three days.

Can I check a competitor's rankings this way?

No. Both tools only show data for sites you have verified. For competitors you need manual checks or a third-party rank tracker.

My page does not appear at all. What should I check first?

First confirm the page is indexed: use URL Inspection in Search Console. If it is indexed but not ranking, run an SEO audit to look for weak titles, thin content or technical issues.