Privacy Policy

Last updated: 2024-06-01

1. Information We Collect

1.1 Information you provide to us

When you create an account, use our services, or communicate with us, we may collect the following types of information:

• Account details, such as your name, email address, and login credentials
• Contact information, such as phone number or mailing address (if you choose to provide it)
• Business information, such as company name, role, and industry
• Billing and payment information (processed via third-party payment processors, where applicable)
• Website URLs and project details that you submit for SEO analysis
• Feedback, support requests, and other communications you send to us

1.2 Information we collect automatically

When you access or use the Platform, we automatically collect certain technical and usage information, which may include:

• Device information, such as device type, operating system, and browser type
• Log information, such as IP address, access times, and pages viewed
• Approximate location information derived from your IP address
• Usage data, such as features used, click behavior, and preference settings
• Information collected via cookies, pixels, and similar tracking technologies

2. How We Use Information

We use the information we collect for the following purposes:

• To provide, operate, and maintain the Platform and its features
• To process and complete your subscriptions, orders, and other transactions
• To authenticate users, manage accounts, and personalize your experience
• To provide customer support and respond to your requests and inquiries
• To send important transactional messages, such as service updates and security alerts
• To send marketing communications (only where permitted by law and, where required, with your consent)
• To analyze usage trends and improve the performance, usability, and security of the Platform
• To detect, prevent, and protect against fraud, abuse, security risks, and other harmful activity
• To comply with legal obligations, enforce our agreements, and protect our rights

3. How We Share Information

We do not sell your personal information. We may share information as follows:

• With your consent or at your direction
• With our affiliates and subsidiaries, where they provide services that support the Platform
• With trusted service providers and vendors (such as payment processors, analytics providers, email service providers, and hosting providers) who process information on our behalf and in accordance with appropriate contractual safeguards
• As required by applicable law, regulation, legal process, or governmental request, or to protect our rights, users, or the public
• In connection with a corporate transaction, such as a merger, acquisition, reorganization, or sale of assets, subject to appropriate confidentiality protections

We require any third parties that receive personal information from us to protect it in a manner consistent with this Privacy Policy and applicable law.

4. Data Retention and Security

4.1 Retention: We retain personal information for as long as reasonably necessary to provide our services, comply with our legal obligations, resolve disputes, and enforce our agreements, unless a longer retention period is required or permitted by law.

4.2 Security: We use a combination of technical, administrative, and organizational measures to help protect personal information from loss, misuse, unauthorized access, disclosure, alteration, and destruction, including:

• Encryption in transit (and where appropriate, at rest)
• Access controls and authentication mechanisms
• Regular monitoring and security reviews
• Employee training and confidentiality commitments

4.3 No method of transmission over the Internet or method of electronic storage is 100% secure. While we work hard to protect your information, we cannot guarantee absolute security.

5. Cookies and Similar Technologies

5.1 We use cookies and similar technologies (such as pixels and local storage) to operate and improve the Platform. When you visit our website, small data files may be stored on your device.

5.2 We use these technologies to:

• Remember your settings and preferences
• Understand how visitors use the Platform and measure performance
• Provide relevant content and, where applicable, marketing communications
• Maintain login sessions and enhance security
• Detect and prevent fraud or abuse

5.3 You can usually configure your browser to refuse some or all cookies or to alert you when cookies are being set. If you disable cookies, some features of the Platform may not function properly.

6. Your Privacy Choices and Rights

Depending on where you live and how you interact with the Platform, you may have certain rights with respect to your personal information. Subject to applicable law, these may include the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate or incomplete information
• Request deletion of your personal information, in certain circumstances
• Request that we restrict or limit how we process your information, in certain circumstances
• Object to certain types of processing, including direct marketing
• Request a copy of your personal information in a portable format, where technically feasible

To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below. We will respond to your request consistent with applicable law.

7. Children's Privacy

The Platform is not intended for children under the age of 16, and we do not knowingly collect personal information from children under 16. If you believe that a child has provided us with personal information, please contact us and we will take steps to delete such information as required by applicable law.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, or legal requirements. When we make material changes, we will notify you by updating the "Last updated" date at the top of this page and, where appropriate, by providing additional notice (such as by email or a prominent notice on the Platform). We encourage you to review this Privacy Policy periodically.

9. International Data Transfers

The Platform may be operated from and hosted on servers located in countries other than the country where you reside, including the United States. This means that your information may be transferred to, stored in, and processed in jurisdictions that may not provide the same level of data protection as your home country. Where required by law, we implement appropriate safeguards to protect personal information in connection with such transfers.