Blog: Technical SEO

Architecture, crawling & indexing, structured data, performance, and internationalization.

Real-world learnings from bottlenecks, data pitfalls, and cross-team collaboration.

Tracking standards and innovative practices to build a solid technical moat.

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Do Backlink Pyramids Really Work for SEO?

-According to one [study](https://backlinko.com/google-ctr-stats), the top result in Google's organic search has an average click-through rate (CTR) of 27.6%. Therefore, it is crucial for businesses

Reading time: 11 min

February 5, 2024

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Beyond Relevance

If you've been following Google's algorithm updates, a clear pattern has emerged: a profound shift from prioritizing mere Relevance to rewarding demonstrable Value.Many site owners get stu

Reading time: 6 min

January 9, 2024

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8 Practical Tips to Improve Your SEO Processes & Team Collaboration

-## Stop Just "Writing Plans"! 8 Real-World Tips for SEO Team Collaboration (with Pitfall Avoidance)In the world of SEO, simply writing presentations and piling up KPIs is useless. Projects that a

Reading time: 5 min

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s guide will explore how to master these two tools, moving you from "gut-feeling" optimization to data-driven improvements that genuinely enhance website performance and user experience.## 1. Why is

Reading time: 1 min

September 25, 2025

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The Ultimate Guide to Website Performance Testing

-## The Ultimate Guide to Website Performance Testing: Combining Lighthouse + Window Performance to End "Mystical" OptimizationAs website creators, we all want our sites to be enjoyable for users

Reading time: 9 min

January 1, 2024

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How to Use Semantic HTML5 Tags to Boost Your SEO

When building a webpage, it's easy to rely on generic `<div>` and `<span>` tags for everything. They are the universal building blocks of layout. However, these tags are non-semantic; they tell the

Reading time: 5 min

December 23, 2023

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An Introduction to Podcast SEO

In recent years, podcasts have exploded in popularity. Platforms like Apple Podcasts, Spotify, and Google Podcasts host a vast number of high-quality shows covering every imaginable topic, from tech

Reading time: 7 min

November 27, 2023

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How to Optimize Your Website's Crawl Budget

-## What Does Google Officially Say About "Crawl Budget"?First, let's hear it from the source. On their [own blog](https://developers.google.com/search/blog/2017/01/what-crawl-budget-means-for-goo

Reading time: 12 min

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